Execution is about Promises

I was working recently with a leadership team in a tech company that is the dominant player in its market and is facing some major challenges in 2024. The team recognizes it needs to really up its game—particularly its execution. I told the team that execution is all about promises. Personal promises with clear outcomes […]

Good ideas and “We really shoulds” won’t get you very far

You’re in your weekly leadership team meeting discussing how to close the yawing gap between your quarterly sales target and current forecasts. The team is engaged, and folks are putting out some solid ideas for closing the gap. Around the room, folks are nodding their heads in support, offering encouraging comments like “Great idea, we […]

In organizations, promises are at the heart of performance.

Regardless of your title, position, or pay grade, you are paid to design, make and manage valuable promises. The way you and your colleagues handle promises determines how well the organization performs and how well it satisfies its customers. The bigger and more valuable the promises we can make (and keep), the more value we […]